AJ La Joya – Don’t Lie [Interview]

Tell us a few things about your new song ” Don’t Lie”. What is the main idea behind it?

“Don’t Lie” is loosely based on personal experience and those of friends. Most times, people never say what they mean in relationships and this can cause a lot of problems down the line. My motto is say what you mean and mean what you say. The truth always finds a way to surface so just be honest from the get go.

What is your creative process like?

It usually involves a glass of wine. No, but I usually marinate with the instrumental first to determine what kind of vibe I should go for. From that point, I usually freestyle and evolve from there.

For which lyric you are most proud of?

And I don’t like it when you talking sideways / Saying one thing, back peddling / Switching flipping, twistin’ turning / You know my mama didn’t raise no fool / And I can peep ya true feelings / No hoodoo voodoo when perceiving

Favourite album of the past year?

I have two. 1) Mood Valiant 2) Planet Her.

What would you change in the music industry?

Abolish 360 deals and shady contracts

What was the best film you have watched during the quarantine?

It’s not necessarily a film rather an anime series, but Inuyasha! I watched a few episodes here and there as a kid but never watched it chronologically until now.

What is the most trouble you’ve ever gotten into?

I plead the 5th. Lol, but I really don’t tend to get myself caught up in situations like that. I just keep cool and mind my business.

Thank you!

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AJ LA JOYA – Hallucinate [Interview]

Describe your sound in 3 words

Versatile, colorful, and unpredictable.

Tell us a few things about your new song. What is the main idea behind it?

Hallucinate is probably one of my favorite songs I’ve recorded thus far into my early career. Over the last few months I’ve been obsessed with retrowave/vaporwave stylized art and I feel like this song personified that audibly. When I first heard the beat, I started humming the chorus and everything sort of fell in place. I built a whole story in my head about the thin lines between love and lust, and how naivety can play a role in it. I think it’s a theme that we all can relate to… that feeling of longing.

Do you like the idea of collaborating? Is songwriting a lonely process?

I certainly do enjoy the process of collaborating with other creatives! It’s fun feeding off of each other’s energy, ideas, and it’s something I want to do more often in the future. My collaboration has mainly been with my audio engineer who’s been AMAZING in helping me get my sound right. But on the flip side, I do want to try and collab with other artists this year. I have a friend in mind to do a song with but the timing just needs to be right.
When it comes to songwriting, I don’t think it’s a lonely process at all. It’s introspective to me and therapeutic. It’s probably my favorite part when creating.

Do you have an artist that you would describe as a hidden gem that we should know about?

Hmmm… hidden gem. I’m not sure that she’s necessarily “hidden” because she’s fairly known but I would say Kelela. I really got into her this year. Her songs and how she began her career in music is so relatable to me.

What is the biggest challenge you have faced as an artist so far?

My biggest challenge is managing everything by myself. As an independent artist, especially at this stage of my career, I wear many hats. I’m my own manager, creative director, marketer/pr, photographer, stylist… the list goes on. Doing all of that on top of songwriting, recording, and managing my day job can be taxing at times, but honestly, it’s all worth it. My love for music powers me through. It’s nothing I can’t handle.

In which state of mind do you imagine people might listen to your music?

I want my music to mirror the listener’s current emotions. If their feeling sad, I want to offer sad music. If they want to party and be happy, I want to provide songs that do just that. This is something I’m conscious of whenever I create new songs.

When was the last time you danced?

Today! I’m always dancing. It’s in my DNA!!! Gotta learn how to breakdance next.

Thank you!

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