St. Christoph & Shaade – WTF ft. Jade Alice (Official Music Video)

WTF is the head nodding feature single from St Christoph & Shaade’s brand new EP “Big Mood”. The Australian hip-hop duo features Melbourne electro-pop songstress Jade Alice in the moody, throwback hip hop tune that bolsters the sun-flecked, good-time vibes of the beginning of the collection; adding soul and their trademark funk to a relatable message. The track, featuring a hypnotic driving piano/ bassline and featuring a horn section that give an extra “exclamation”, explores the WTF moments from relationships that are better left in the rearview. It’s the kind of therapy that you can keep on replay.

Sophiegrophy – Drehpehs

New wave hip-hop artist Sophiegrophy follows her genre bending debut EP, “BOLD” with new single “Drehpehs”. Returning to her raw roots with a hand from producers Eric Boavida & Jia Lih, “Drehpehs” finds the Nigerian born, New Zealand raised artist hold court on a hard hitting banger that serves notice to fake culture warriors and those that would undermine the confidence in her own unique creative vision. The video shot inside Melbourne’s heritage listed Palais Theatre, centres on the concept of performer versus viewer in the digital age – Sophiegrophy playing the Phantom in her own Hip Hop Opera.

JV/ZUU – The Drip [Interview]

Describe your sound in 3 words

(JV) colourful, avant garde, mudbutt.

You blend different genres in your music. Tell us a few things about your creative process

(ZUU) Something interesting about our forthcoming E.P. is that three of the four tracks are written totally on an Electribe Sampler 2. Its a really janky & inexpensive piece of equipment. It has a lofi kind of vibe and often glitches quite a fair bit which makes the audio characterful. Anyone who owns one of these machines could recreate the sounds on our E.P. quite easily. I liked blending this sampler with my accoustic drum kit. I feel a lot of hiphop & pop is just pure samples these days. I prefer to use mics and actually capture something unique in a time and in a space. It might not have the ‘fidelity’ of some super produced drum kit out of Abbey Road but our music allows for the blend of the raw and polished sounds. We’re not looking to compete sonically with anyone.

Unsigned, unmanaged & completely independent, you managed to sync your music to a national TV advert. What advice would you give to young artists who want to follow your success path?

(ZUU) TALK TO EVERYONE. Its the key to life. Its said over and over in interviews to the point where it has become meaningless, but its true! Networking is a tried and tested means to success. The amount of opportunites which have opened up to Johnny and myself purely because we know a tonne of people in the music industry is insane. You have to emerse & surround yourself with people in all areas of music. Just enjoy connecting with people. Don’t go into these interactions focussing on how you might beneifit. That is disingenuous and people will see you coming from a mile away. Be genuine and take honest interest in what they are doing. If they are in the music industry conversing with them is your number one tool to moving your career forward.

Which is your most personal and honest lyric?

(JV) I haven’t written my most honest personal lyric yet.

What would you change in the music industry?

(ZUU) I would change the way streaming revenue works. I think blockchain technology is going to improve streaming income for artists in the future. I’ll give you an example… Spotify currently pays £0.0031 per stream. Say the average person streams 20 tracks per day. That equals around 500 streams per month. 500 x £0.0031 = £1.55

This means that per month, only £1.55 of your £9.99 subscription is going towards paying the artists. £8.44 is going directly to Spotify.

Imagine a streaming service where you only paid for the tracks you streamed? You could double the amount of streaming royalties artists would get & still give the end listener a 70% discount on their monthly bill. I think someone will build a decentralised music streaming service on one of the blockchains soon and this will become a reality. Who knows… maybe I’ll go and do it!

What is the most useless talent you have?

(JV) my most useless talent is doing nothing

One last thing we should know about you?

(JV) I’ve been in a house fire that burned up my first solo album back in 2005, I lost my 2nd solo album in a flood. Come hell and high water we are now bringing our your JV/ZUU project.

Thank you!

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JV/ZUU

Aeropryme – Bonafide [Interview]

Describe your sound in 3 words

Wavey, Lyrical, diverse

What is the main topic of your lyrics?

Life, Love, and The Culture

What moment in your career are you most proud of?

I haven’t gotten to that moment yet

What does hip hop symbolize in your opinion?

Hip hop symbolizes freedom, connectivity, identity, purpose, and lifestyle.

Favourite album of the past decade?

Kendrick Lamar – To Pimp A Butterfly

What would you change in the music industry?

I would change everyone sounding the same. it’s confusing tryna figure out who is who lol.

One last thing we should know about you?

I can do different genres of music like country, alternative rock, pop, edm, and afro music.

Thank you!

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Spence Brown – 2011 [Interview]

Describe your sound in 3 words

I would describe it as melodic, fun and usually thoughtful.

Tell us a few things about your song 2011 and your creative process in general.

The song was heavily inspired by high school days coming up listening to people like Wiz Khalifa and Curren$y. It’s part of a mixtape coming this Spring/Summer that will all be inspired by my upbringing musically and otherwise.

You control all stages from producing to marketing and everything in between. Does this feel lonely? Is a successful collaboration in music difficult by default?

I don’t ever really get lonely, I love doing everything myself. I’m kind of a solitary person in general so I tend to just spend my nights making music in my studio. I definitely do collaborate but it has to be the right person because I’m pretty introverted.

Missouri and California. What do you love and what do you hate in each place?

Man there’s honestly not a lot I hate about California, besides maybe the wildfires. But I love everything about California from the forest, to the mountains, the ocean, it really just is my favorite state. I can’t speak for all of Missouri but I actually also really enjoy the Kansas City area, where I lived. The BBQ has to be one of the things about it for sure. Although I don’t love how flat it is lol.

What does hip hop symbolize in your opinion?

Man, so many different things! It’s hard to pinpoint one thing exactly because there are so many sub-genres and moods of hip hop, but to me the most central is probably the story telling. That was the thing I think I fell in love with growing up listening to music like Nas, Tupac or Outkast, all of which tell such vivid stories that almost make you feel like you’re in them.

Favorite music related film?

I’m working on watching more movies but I just usually don’t end up watching them for some reason, I usually end up watching anime. But I will say I saw Juice a while ago and remember that being really good, plus Tupac plays one of the main characters.

One last thing we should know about you?

I’m here for a good time AND a long time! Also I’m learning Japanese.

Thank you!

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Jmoneyco – Cash Talk [Single]

When I initially wrote Cash Talk, it wasn’t a song that inspired me. However, when I stepped in the studio and started recording Cash Talk, the song began to flow and really came to life. Cash Talk is infused with lifestyle and passion.

It is a feel-good melodic song that listeners can vibe to when they’re feeling chilled and relaxed and also when they’re feeling more lively and energetic, due to its upbeat nature.

Cash Talk is the perfect song to bring people into the new year, due to its opulent, luxurious and prosperous style.

JMoneyCo

Weez – Nah [Interview]

Describe your sound in 3 words

conscious, mainstream, experimental

Tell us a few things about your creative process

I have to get myself into the right headspace, then I just write what I feel. Sometimes, I make my own beats and I feel like having the music there helps drive my lyrics. Then I record what I have written, and listen back to it over a few days. If I like it after absolutely rinsing the tune, I’ll record it properly at the studio. Then BOOM song!

What was the stupidest thing that you’ve ever obsessed over?

One time when I was about 9, I was at Starbucks with my friend and his mum and his little brothers who were toddlers at the time. The mum was wondering what drink to get. I kept repeating the fact that you could get ‘babyccino’s’ for the toddlers to the mum because she wasn’t acknowledging me so I thought she didn’t hear me or know about them. Turns out she was trying to decide what drink she wanted for herself! Not the kids! As soon as I realised, I was quiet for the rest of the day and I still cringe about it. Why didn’t I just shut up?!

Why is it still difficult for UK rappers to break through to America?

The American market has become so oversaturated with itself that you don’t really need to listen to music from elsewhere in the world to find something you like. So why would you need to listen to UK Rap as an American? However, having said that, an increasing number of American people are listening to UK Rap because of this market oversaturation. To them, the UK Rap Scene is a wealth of new and untapped ideas so I don’t think we actually have to break into the American market going into the future. The American Market will find us because we are the voice of change now. I feel like American music is hitting a dead end in terms of being the sole driving force for rap music. I’m not saying they won’t still be a driving force in future – just that we are about to have more influence than you think!

Favorite uk rap album of the past decade?

EDNA by Headie One. That album blew me away. The depth of thought and emotion that went into it is something I hadn’t quite experienced before. The man’s a genius.

When not writing music, how do you spend your time?

I like to game with my girlfriend. We play a lot of WoW and Valorant together. Also, I got a camera for my birthday and it turns out that I’m quite sick at photography so I enjoy that too. Oh and eating. Los and lots of eating!

One last thing we should know about you?

I’m a jokester. Life’s too short not to buss jokes! I think I have a good sense of humour so if anyone sees me on road, come over and have a laugh with me!

Thank you!

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TeeshyBaby – Alius Amina

Describe your sound in 3 words

I feel like I don’t have a style to be honest! Im an artist and love doing music. My music is very versatile I just can’t describe myself.

You have a new album titled “Alius Amina”. Tell us a few things about it. Which song of the album reflects you the most?

ALIUS AMiNA is a Latin word meaning I’ve always felt I’ve been different because I’m not scared to be vulnerable on my records. I’m able to be TeeshyBaby. The song that stands out the most for me would have to be “ Fuck Love” I put a lot of thought & emotion making that song. I feel like it’s easy to relate too.

For which lyric you are most proud of?

I would have to go with my song”Hood Dreams” coming from montreal we grow up playing ball and having dreams. But that street life is always around you. Just me tryna share what I’ve been going thru growing up but also letting someone relate to what I’m saying.

What does hip hop symbolize in your opinion?

Hip Hop is like back in the 70’s in basketball. Basically the foundation of everything. If it wasn’t for hip hop I probably wouldn’t be doing music right now.

Trap music came to rule the world, but at the moment the genre feels stagnant. What does the future hold for hip hop in general?

I feel like music in general changed. And life will always change and evolve we just have to adapt to it.

When not writing music, how do you spend your time?

I like to spend my time reading books understanding the mind as well. Anything that gives me knowledge I love doing. The more knowledge you have the more powerful you are.

One last thing we should know about you?

I feel like my time is coming soon. And that I want to be one of those people that will be in the game for a while. I’m here to inspire and share my experiences with the people that support me. Once it’s all said and done I want to die a legend.

Thank you!

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Clo 9 – Ronin [Interview]

Describe your sound in 3 words

Chill, Descriptive, Bouncy

What is a Metropolitan Ronin? Tell us a few things about your new song.

‘Ronin’, commonly know as an drifter or wanderer in Japanese dialect, was a samurai without a lord or master during the feudal period (1185–1868) of Japan. A samurai became masterless upon the death of his master or after the loss of his master’s favour or privilege. So, taking that information, a Metropolitan Ronin is a city goer who has no boss and nothing to tie them down. Someone who goes against all odds to make something of themselves without the help of a power figure.

Which is your most personal and honest lyric?

You show them love but underrate mine,

Trap music came to rule the world, but at the moment the genre feels stagnant. What does the future hold for hip hop in general?

Hip Hop is in an evolutionary process. I feel as if the genre is patiently waiting for someone in the new generation to push the genre into a new realm of music and this stagnant period is a result of that. The interesting question is who is going to instigate this process. Maybe that person doesn’t even know they are the Hip-Hop Moses or this specific person is still in an early stage of their career. Positions like this can not be forced they can only be made, so I suppose we just have to wait and see what is to come for the future.

Do you have an artist that you would describe as a hidden gem that we should know about?

There’s nothing but gems in this vast industry! A few I listen to regularly and I’d say look out for are, June Lizon, Toro y Moi, Clyde, Eli Sostre, SORIANO, Yani, CA7DO, Zuko Hardy

What would you change in the music industry?

One thing I’d like to change in the music industry is perception. If I can change someones perception for the better through my music then I’ll be happy. I think as artists we are very impressionable and way more people take note than we realise. I want my impression to open ones perception to more than just fame, money and glory. I want them to perceive the idea that there’s way more to gain from success and there’s loads to be grateful for. The first step to a better world is a better mindset.

Future plans?

My future plans is to just grow and learn and to become the best human/artist/creative I possibly can.

Thank you!

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Eagle Sky – Affaires | #CONQUERORSFRIDAYS​ #6

Sixth track of the #CONQUERORSFRIDAYS, ‘Affaires’ is a way for Eagle Sky to talk about adversity that you can face when you build projects, for example about people that don’t support you but want to celebrate with you when you succeed. Through this track, Eagle Sky put in front the fact that he doesn’t want to waste time anymore and that he wants to advance with his team and his growing community.

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