Marcus Gad meets Tamal – Brave New World (Official Music Video)

Marcus Gad is a reggae and hip hop singer from New Caledonia (South Pacific Ocean Island) who released 2 albums and 3 Eps since 2015. This new single “Brave New World” released on 04.02.21, is the first from his upcoming new album “Brave New World” . The song has been written during the 1st French Lockdown, the music video has been shot in Paris during the second lockdown, and it just has been released during the third lockdown in France.

Back then, we had spent weeks speculating about what was going on behind the curtains, but somehow had the feeling that something we had fore-sensed for years was unraveling.
After two months in the peace of our countryside dwelling in the south of France, going up to Paris to record songs with my beatmaker Tamal
was quite an interesting experience. As I was walking out into what seemed to be yet another dystopia, I couldn’t help but thinking about Huxley’s Brave New World.
Going up to the studio, I had to sing about it, in the same satirical fashion, and this song was born.
Overall, I believe the way we face the challenges that await us today, as a humanity, are of utmost importance.
We cannot run away from the factual reality of what is going down.
However, the way we decide face it is entirely our choice.
I chose love and trust.

Marcus Gad

GUISS GUISS BOU BESS – Sunu Gal (feat. ISS 814) [ Officia Video]

The last clip of the Set Sela album, Sunu Gal (La Pirogue) is timely given the current situation. Featuring with the young rapper ISS814, Sunu Gal isan ode to the values of Senegalese society, dialogue and cousinship with jokes, real peacekeepers in the country. Aimed at young people, this clip recalls the fundamental principles of Teranga, the importance of others, the dialogue and grounding necessary for living together.

Since March 3, Senegal has experienced an unprecedented popular uprising with unprecedented violence showing the anger of the people at the current policy which hinders the freedoms of expression and the democracy of the country yet taken as an example for many years.Through this video, Guiss Guiss Bou Bess hopes to send a message of peace and calls on the youth to peaceful protest and the government to respect its people.

This clip is dedicated to all the young people who perishedat sea and on the streets in the hope of a better world.

Lexa Terrestrial – “SAD GIRL RAPS” (feat. Rittz) [Interview]

Describe your sound in 3 words

Inimitable, melodramatic, entertaining

You blend different genres in your music. Tell us a few things about your creative process.

It’s everything in my brain, my life & what I like into musicorganized into certain sounds,my diary& going through my giant biblical sized Rhyme Bookfrom there I try to construct what I want to say around intresting flows
And keep adding or taking away from there.Choruses are the easy part for me…

Laying down a track, I have a certain little secret formula that helps me out.

Why sexism, and even outright misogyny, is so pervasive in Hip Hop culture?

So I think people take their pain & emphasize it in Hip-Hop Lyrics. A lot of those rappers actually probably treat women right, so it’s not across the board. A lot of rappers who say don’t rap about those things, may treat women worse. Because mentally they’ve not grown, or been considerate of others feelings, and been influenced by this kind of stuff. It can influence people but i do try to see them as just lyrics. As i hope most others do.

Which is your most personal and honest lyric?

I’ve never been this committed
To suicide
Especially cause my friend just died
or

In a cage,I’m the one,
With the keys to the place
Only prison that I fear is the one in my mind.

You released a full album. Do people still listen to full albums? What was your favorite album of the past decade?

Ooof… I don’t think my generation appreciate albums. It’s not like it used to be. Not only is music more fast food now, so it’s watered down frequented singles… but also not many are putting out pieces of art. It’s oversaturated.
The last Albums I really liked were probably back in 2017. I was a huge fan of J.Cole’s Album “KOD” was everything! It had a message and it was all inside of interesting beats. I liked Blackbears “Cybersex” Album… or “Digital Druglord” They were AMAZING Albums. XXXTentacion’s Albums are like notes he left behind I feel… Like Diary’s. Jarren Benton’s “Grandma’s Basement” was so entertaining. This is what I find cool about Artists but it’s not like that anymore. Also other mention that isn’t so much Hip-Hop but the band the 1975 releases some amazing albums & one of my all time favorites is their self titled album “The 1975” as well as “I like when you sleep, for you are beautiful yet so unaware of it”

What does hip hop symbolize in your opinion?

Strength, But also a place to talk bout your weaknesses. A place to fight the corruption in this world, a place for you to talk about what angers you. It’s in your blood and it helps you cope.

Any future plans?

Become one of the best female rappers in the world.
Or die ;p
Lol

Thank you!

Facebook/Instagram

Kidavelly – The Trump Goodbye

Tony Schwartz who is credited with creating Donald Trump by writing Trump’s book Art of The Deal, teams up with exciting rapper Kidavelly, and US rappers Evander Griiim (Major Lazer, Lil Yachty, Quavo) and Migo Domingo (Migos) in the music video for the epic song “Donald Trump Jr.” He pulls no punches in describing Donald Trump as a danger. Youtube Originals breakout star Kidavelly comes in hard, referencing key Trump supporters such as Donald Trump Jr and Charlie Kirk (TPSA). Migo Domingo adds his ATL flow and Evander Griiim gives a heart felt pledge in his Texan flow. A Truly great combination of Trans-Atlantic talent which needs to be heard!

J.F.O – Amnesia [Interview]

  • Describe your sound in 3 words

whatever I want

  • Who is the voice of emo rap at the moment?

The goat will always be lil peep nobody has managed the catch up with him popularity wise and I think impact wise nobody will

  • And what does the future hold for emo rap?

I think the scene is really good and there is amazing talent out there just waiting to be found. There’s so much versatility there’s really nothing like it.

  • What would be your dream performance venue?

Liverpool football clubs home ground of Anfield would be unreal. I don’t know if they do stuff like that but I’ll make it happen

  • What was the best film you have watched during the quarantine?

I just watched fear and loathing in Las Vegas and I can’t believe I hadn’t seen it before,Fucking unreal very much my style

  • When not writing music, how do you spend your time?

When I’m not indulging in sin and smoking weed pretty much all I do I watch anime I recently got sucked in but it has been amazing

  • Future plans?

I just wanna keep working on my music and my craft and hopefully enjoying life

  • Thank you!

Follow J.F.O
Instagram

St. Christoph & Shaade – WTF ft. Jade Alice (Official Music Video)

WTF is the head nodding feature single from St Christoph & Shaade’s brand new EP “Big Mood”. The Australian hip-hop duo features Melbourne electro-pop songstress Jade Alice in the moody, throwback hip hop tune that bolsters the sun-flecked, good-time vibes of the beginning of the collection; adding soul and their trademark funk to a relatable message. The track, featuring a hypnotic driving piano/ bassline and featuring a horn section that give an extra “exclamation”, explores the WTF moments from relationships that are better left in the rearview. It’s the kind of therapy that you can keep on replay.

Sophiegrophy – Drehpehs

New wave hip-hop artist Sophiegrophy follows her genre bending debut EP, “BOLD” with new single “Drehpehs”. Returning to her raw roots with a hand from producers Eric Boavida & Jia Lih, “Drehpehs” finds the Nigerian born, New Zealand raised artist hold court on a hard hitting banger that serves notice to fake culture warriors and those that would undermine the confidence in her own unique creative vision. The video shot inside Melbourne’s heritage listed Palais Theatre, centres on the concept of performer versus viewer in the digital age – Sophiegrophy playing the Phantom in her own Hip Hop Opera.

JV/ZUU – The Drip [Interview]

Describe your sound in 3 words

(JV) colourful, avant garde, mudbutt.

You blend different genres in your music. Tell us a few things about your creative process

(ZUU) Something interesting about our forthcoming E.P. is that three of the four tracks are written totally on an Electribe Sampler 2. Its a really janky & inexpensive piece of equipment. It has a lofi kind of vibe and often glitches quite a fair bit which makes the audio characterful. Anyone who owns one of these machines could recreate the sounds on our E.P. quite easily. I liked blending this sampler with my accoustic drum kit. I feel a lot of hiphop & pop is just pure samples these days. I prefer to use mics and actually capture something unique in a time and in a space. It might not have the ‘fidelity’ of some super produced drum kit out of Abbey Road but our music allows for the blend of the raw and polished sounds. We’re not looking to compete sonically with anyone.

Unsigned, unmanaged & completely independent, you managed to sync your music to a national TV advert. What advice would you give to young artists who want to follow your success path?

(ZUU) TALK TO EVERYONE. Its the key to life. Its said over and over in interviews to the point where it has become meaningless, but its true! Networking is a tried and tested means to success. The amount of opportunites which have opened up to Johnny and myself purely because we know a tonne of people in the music industry is insane. You have to emerse & surround yourself with people in all areas of music. Just enjoy connecting with people. Don’t go into these interactions focussing on how you might beneifit. That is disingenuous and people will see you coming from a mile away. Be genuine and take honest interest in what they are doing. If they are in the music industry conversing with them is your number one tool to moving your career forward.

Which is your most personal and honest lyric?

(JV) I haven’t written my most honest personal lyric yet.

What would you change in the music industry?

(ZUU) I would change the way streaming revenue works. I think blockchain technology is going to improve streaming income for artists in the future. I’ll give you an example… Spotify currently pays £0.0031 per stream. Say the average person streams 20 tracks per day. That equals around 500 streams per month. 500 x £0.0031 = £1.55

This means that per month, only £1.55 of your £9.99 subscription is going towards paying the artists. £8.44 is going directly to Spotify.

Imagine a streaming service where you only paid for the tracks you streamed? You could double the amount of streaming royalties artists would get & still give the end listener a 70% discount on their monthly bill. I think someone will build a decentralised music streaming service on one of the blockchains soon and this will become a reality. Who knows… maybe I’ll go and do it!

What is the most useless talent you have?

(JV) my most useless talent is doing nothing

One last thing we should know about you?

(JV) I’ve been in a house fire that burned up my first solo album back in 2005, I lost my 2nd solo album in a flood. Come hell and high water we are now bringing our your JV/ZUU project.

Thank you!

Instagram
JV/ZUU

Aeropryme – Bonafide [Interview]

Describe your sound in 3 words

Wavey, Lyrical, diverse

What is the main topic of your lyrics?

Life, Love, and The Culture

What moment in your career are you most proud of?

I haven’t gotten to that moment yet

What does hip hop symbolize in your opinion?

Hip hop symbolizes freedom, connectivity, identity, purpose, and lifestyle.

Favourite album of the past decade?

Kendrick Lamar – To Pimp A Butterfly

What would you change in the music industry?

I would change everyone sounding the same. it’s confusing tryna figure out who is who lol.

One last thing we should know about you?

I can do different genres of music like country, alternative rock, pop, edm, and afro music.

Thank you!

Follow Aeropryme
Facebook/Instagram

Spence Brown – 2011 [Interview]

Describe your sound in 3 words

I would describe it as melodic, fun and usually thoughtful.

Tell us a few things about your song 2011 and your creative process in general.

The song was heavily inspired by high school days coming up listening to people like Wiz Khalifa and Curren$y. It’s part of a mixtape coming this Spring/Summer that will all be inspired by my upbringing musically and otherwise.

You control all stages from producing to marketing and everything in between. Does this feel lonely? Is a successful collaboration in music difficult by default?

I don’t ever really get lonely, I love doing everything myself. I’m kind of a solitary person in general so I tend to just spend my nights making music in my studio. I definitely do collaborate but it has to be the right person because I’m pretty introverted.

Missouri and California. What do you love and what do you hate in each place?

Man there’s honestly not a lot I hate about California, besides maybe the wildfires. But I love everything about California from the forest, to the mountains, the ocean, it really just is my favorite state. I can’t speak for all of Missouri but I actually also really enjoy the Kansas City area, where I lived. The BBQ has to be one of the things about it for sure. Although I don’t love how flat it is lol.

What does hip hop symbolize in your opinion?

Man, so many different things! It’s hard to pinpoint one thing exactly because there are so many sub-genres and moods of hip hop, but to me the most central is probably the story telling. That was the thing I think I fell in love with growing up listening to music like Nas, Tupac or Outkast, all of which tell such vivid stories that almost make you feel like you’re in them.

Favorite music related film?

I’m working on watching more movies but I just usually don’t end up watching them for some reason, I usually end up watching anime. But I will say I saw Juice a while ago and remember that being really good, plus Tupac plays one of the main characters.

One last thing we should know about you?

I’m here for a good time AND a long time! Also I’m learning Japanese.

Thank you!

Follow Spence Brown
Facebook/Instagram