JV/ZUU – The Drip [Interview]

Describe your sound in 3 words

(JV) colourful, avant garde, mudbutt.

You blend different genres in your music. Tell us a few things about your creative process

(ZUU) Something interesting about our forthcoming E.P. is that three of the four tracks are written totally on an Electribe Sampler 2. Its a really janky & inexpensive piece of equipment. It has a lofi kind of vibe and often glitches quite a fair bit which makes the audio characterful. Anyone who owns one of these machines could recreate the sounds on our E.P. quite easily. I liked blending this sampler with my accoustic drum kit. I feel a lot of hiphop & pop is just pure samples these days. I prefer to use mics and actually capture something unique in a time and in a space. It might not have the ‘fidelity’ of some super produced drum kit out of Abbey Road but our music allows for the blend of the raw and polished sounds. We’re not looking to compete sonically with anyone.

Unsigned, unmanaged & completely independent, you managed to sync your music to a national TV advert. What advice would you give to young artists who want to follow your success path?

(ZUU) TALK TO EVERYONE. Its the key to life. Its said over and over in interviews to the point where it has become meaningless, but its true! Networking is a tried and tested means to success. The amount of opportunites which have opened up to Johnny and myself purely because we know a tonne of people in the music industry is insane. You have to emerse & surround yourself with people in all areas of music. Just enjoy connecting with people. Don’t go into these interactions focussing on how you might beneifit. That is disingenuous and people will see you coming from a mile away. Be genuine and take honest interest in what they are doing. If they are in the music industry conversing with them is your number one tool to moving your career forward.

Which is your most personal and honest lyric?

(JV) I haven’t written my most honest personal lyric yet.

What would you change in the music industry?

(ZUU) I would change the way streaming revenue works. I think blockchain technology is going to improve streaming income for artists in the future. I’ll give you an example… Spotify currently pays £0.0031 per stream. Say the average person streams 20 tracks per day. That equals around 500 streams per month. 500 x £0.0031 = £1.55

This means that per month, only £1.55 of your £9.99 subscription is going towards paying the artists. £8.44 is going directly to Spotify.

Imagine a streaming service where you only paid for the tracks you streamed? You could double the amount of streaming royalties artists would get & still give the end listener a 70% discount on their monthly bill. I think someone will build a decentralised music streaming service on one of the blockchains soon and this will become a reality. Who knows… maybe I’ll go and do it!

What is the most useless talent you have?

(JV) my most useless talent is doing nothing

One last thing we should know about you?

(JV) I’ve been in a house fire that burned up my first solo album back in 2005, I lost my 2nd solo album in a flood. Come hell and high water we are now bringing our your JV/ZUU project.

Thank you!

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