Asha Jane – Proud [Interview]

Describe your sound in 3 words

Soul, Sass and, Songwriting.

Tell us a few things about your new song. What is the story behind it?

Proud is my mantra! It’s a song I wrote to my future self to show me how far I’ve come, both creatively and in my personal life. I wanted to uplift myself and others through lyrics like “I achieve me on the daily” because I’m proud to be my authentic self every single day.

It touches upon theme of self-identity, sexuality and the heart-breaking reality of not feeling accepted for who you are by the ones that are meant to unconditionally. Growing up I often felt pushed into performing live, or entering singing competitions. It felt shallow, rather than enjoyable, even when I was holding a trophy. I’ve learned that each performance doesn’t have to be perfect, and I don’t have to be either, It’s about authentic entertaining. That personal growth is what I’m most PROUD of!

For which lyric you are most proud of?

‘I achieve me on the daily, most day’s I don’t even hate me’

Favourite album of the past decade?

Skip Marley’s ‘Higher Place’. I can have it on repeat for a week.

What is the biggest challenge you have faced as an artist so far?

I think an obvious one is financing your work without a label etc. A less obvious one but one that was quite a shock to my system is the transition between being unknown and just writing songs in my bedroom for years, to feeling like fan’s came out of nowhere all at once.

What was the best film you have watched during the quarantine?

‘Quincy’ the film about Quincy Jones took me three sittings because I was so mindblown over his life.

Should we expect an album in the near future?

I’ve got a couple singles and more collaborations lined up and in production for the rest of this year, but no album plans just yet.

Thank you!

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