HIDEKKI – HELLO LOVELY [Interview]

Describe your sound in 3 words

Electronic. Hip-Hop. Hybrid.

You blend very nicely Hip Hop with Pop elements. Tell us a few things about your new song. What is the story behind it?

I’m a fan of both genres, specifically Hip-Hop and HyperPop. I just wanted to make a song that incorporated my favorite parts of both genres.

What first got you into music?

I first got into playing piano because I wasn’t very social and it was something to do without feeling lonely. That eventually turned into producing beats and rapping/singing over them.

What do you enjoy most? Writing music or performing your music live?

I enjoy writing music more than anything else. The process can be stressful, especially when you’re trying to consistently churn out new songs to keep people engaged. However, it gives me a sense of focus and purpose that I don’t get anywhere else.

What is the biggest challenge you have faced as an artist so far?

I honestly thought that gaining listeners would be much easier. The whole marketing aspect of releasing music was something I wasn’t prepared for. I think most artists think that if the music is good enough, everything will work out. Sometimes I’ll find songs on Spotify with <1000 plays that I think are 10 times better than anything I’ve ever made.

In which state of mind do you imagine people might listen to your music?

I imagine people are in a pre-party mood when listening to my music. I can see people putting my songs on a pre-game playlist or something similar.

Should we expect an album in the near future?

Unless I get major label support, no. Most platforms favor artists that release consistent singles as opposed to whole albums. That’s just the way the algorithms work right now. I think most of my listeners found me from Spotify’s discover weekly playlist. My top priority right now is to get my music out to as many people as possible.

Thank you!

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