A.D. – Whoa Feat. MC Beastly And Weez [Interview]

Tell us a few things about your new song “Whoa”

“Whoa” was originally gonna be a solo track but I was in the studio chucking beats around with MC Beastly and Weez and I told them I have this one to hand because we were looking for something weird. They gravitated towards this one so I told them I’ll take my verse out, we’ll extend the beat to create a 3rd verse and we’ll get it cracking. I also re-wrote the hook to be catchier and voila…”Whoa” was born!

How many beats do you listen to before you end up using one? Tell us a few things about your creative process.

I’m actually on the verge of changing my creative process as I’d like to stop using leased beats as much (keep your ears peeled for song I’ve produced myself!) but usually I’ll jump on something like YouTube or dive into my inbox where producers have sent me beats and I’ll pour over those until I get something. I usually know the mood/vibe I’m going so I’ll search by that. There’s not really a number of beats I’ll go through before I strike gold, sometimes it’ll be the first beat I click on, often times it’ll be within the first 10 beats, sometimes I’ll be 20+ beats in and still haven’t found something. Once I land on it though it’s time to get cooking and so then I’ll start writing my lyrics in direct accordance with the beat, taking into account how the beat varies and matching my bars to that. It doesn’t take me long at all to write my songs from beginning to end (these days it’s never really more than 2 hours including time to practice and perfect the performance of it) but once I’ve got it done and dusted I’ll record a video of me doing it so I remember how the song is meant to sound/so I can hear it back and eventually I’ll lay that down in the studio.

Which is your most personal and honest lyric?

It’d either be “I’ll always show love and I’ll always show respect // But I’ll die before I ever claim to be content” from my song Content (the last song I wrote right before my dad passed away in 201or “My dear beloved pops, I’ll do my best to stay alive // But I can’t believe I lost you at the age of 25” from my song Letter To My Dad

Favourite album of the past decade?

Of the last decade?! I can’t choose! I’ll just go with my favourite album of the last year which is “The Off Season” by J. Cole.

Trap music came to rule the world, but at the moment the genre feels stagnant. What does the future hold for hip hop in general?

The great thing about Hip Hop is that it’s ever-evolving and only getting stronger and more popular year on year. Think about how things started in Hip Hop from the 1970s and where we’ve ended up…the past gives way to the present and that’s simply what we’re seeing with trap. It’s already going into drill music and that, too, will give way to something new.

In which state of mind do you imagine people might listen to your music?

Some of my fans tell me they’ve got my song in their gym playlists so I imagine they’re trying to get hyped and motivated whenever they’re listening. Otherwise I imagine they’re looking for a vibe while they’re driving so they’ll bump my music.

What is the most trouble you’ve ever gotten into?

I’d say it was when I was falsely arrested for suspicion of possession with intent to supply. I wasn’t actually in any trouble whatsoever and the police even admitted to me that they didn’t think I was a drug dealer but purely because I was with people where drugs were found nearby THEM that’s why they arrested me. I’d never been arrested in my life and I was furious that I was targeted for it when they knew and I knew that I was innocent. It was also extremely embarrassing to be put in handcuffs in front of a growing crowd of people for a crime I didn’t commit. I’m a person who likes to avoid trouble at all costs so I don’t take chances with legal things. I don’t drive without insurance, I don’t dabble in drugs, I don’t pick fights with anybody, I just keep myself to myself and live my life accordingly so to still be singled out by that really made me feel a certain type of way at the time. Being a young black man never gets any easier

Thank you!

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A.D. – Sex/Love [Interview]

Tell us about this collaboration between the UK and US in this new song Sex/Love

I was actually a fan of Kiing before I approached him for the collab. I’d been listening to his music for maybe a year or so and we’d talked a couple times from when I was sharing his music about and commenting on his posts. Eventually I then reached out to him about doing a collab for this song I’d already written and he was happy to help do the singing part of the track, which is a HUGE help because I’m not nearly as good a singer! It’s truly a blessing I got to work with someone who I’m genuinely a fan of.

For which lyric you are most proud of?

“When pulling your panties up you feel like you’re find love
But it really don’t work like that” – I think this line really encapsulates what the song is truly about at its core, i.e. the dangers of confusing lust for love. In general I’m proud of the entire singing part because I’ve not had much experience as a songwriter for melodies or for other people so I really had to step outside of my experience as a rapper to take on a different voice as well as lean into an uncharacteristic side of me FOR the rapping part to make it take on a distinct persona from the singing part

Favorite album of the past decade

Tough question! I really can’t decide on just one so I’ll cheat a bit and say Heartbreak On A Full Moon by Chris Brown, The Lost Boy by Cordae, ADHD by Joyner Lucas, Kiing of Spades by Kiing, African Giant by Burna Boy and The Off-Season by J.Cole

What would be your dream performance venue?

One of my bucket list items is to perform a sold out show at Wembley Stadium. I worked at the Eminem and One Direction concerts when they performed at Wembley Stadium and the electricity in the air never left my memory. I want to be the source of that electricity one day

What does the future hold for hip hop in general?

The future of Hip Hop is extremely unpredictable so nobody knows, including myself. I wish I could tell you what it holds but, if I knew, I’d be at the forefront of the next wave! All I can say is that Hip Hop will continue to evolve in such imaginative ways and, although I have a huge fondness for Hip Hop in the 00s, it’ll be interesting to see how Hip Hop develops. What I WILL say, though, is that Hip Hop in the future will be more inclusive than it’s ever been before. Race, sexuality, gender, background, class…it won’t matter, anybody will be welcome in Hip Hop in the years to come.

What was the best film you have watched during the quarantine?

I barely watched movies in quarantine to be honest since I’m not much of a movie watcher, but I THINK that’s when I had the chance to catch up on a whole bunch of black movies I’d neglected to watch! Out of all those I’d say I really enjoyed Training Day or Paid in Full the most

When not writing music, how do you spend your time?

To be honest the overwhelming majority of my time is spent either working, writing music or doing things that feed into my music somehow like my YouTube vlog Road to Moderate Fame. At the moment I’m in the process of bringing back my podcast The Forbidden Juice Podcast but I’m also trying to relax more with things like working out in the gym, playing basketball, watching anime/Netflix/YouTube vids and playing some PS5

Thank you!

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A.D. – Popcorn [Interview]

Describe your sound in 3 words

“Built mad different”

You are heavily influenced by the American sound. But what makes UK Rap distinct?

Outside of the accent there’s actually not too much distinct about UK rap from American Rap. I would say maybe that your average UK Rap track is of a higher lyrical quality than the average American Rap track but otherwise there’s a lot of crossover between our music. That’s why these days we have Americans and Brits jumping on the same sorts of beats, especially in the Drill scene. That’s why UK Rap deserves more respect; it’s just as great as any other music out there in the top charts once you look past the accent.

What is the main topic of your lyrics?

It ALWAYS depends on what mood I’m in when I’m writing but I’d say at the moment my lyrics revolve a decent amount around bigging myself up. Being unapologetic about how dope I am and believing in my sauce. After all, how can I make others believe in me if I don’t believe in myself?!

What does hip hop symbolize in your opinion?

Hip Hop is far greater than just a genre of music, but a whole lifestyle and community across the entire the world. It’s a language we can communicate in, a tool of great expression, a method of release, a pleasure for our pain and a pain to our pleasure. Hip Hop is as deep as humanity itself and it symbolises exactly that: humanity.

Do you have an artist that you would describe as a hidden gem that we should know about?

Besides myself??? I would definitely have to recommend a singer called Kiing (@iamkiing). I was a legitimate fan of his before I reached out to him for a collab and thankfully he did it so we’ve got a song coming out soon that he absolutely DEMOLISHED! Nevertheless he’s got amazing music and I’m a real fan of his so definitely check his stuff out.

What would you change in the music industry?

Two things: being unafraid to show love/weakness and bringing back originality. In the UK especially it seems very rare for people to just show love to a dope artist, let alone artists bigging up other artists publicly. It’s also rare for artists to be vulnerable and let their emotions show so I wish people would do that more just like we did in Hip Hop back when we talked about the struggles we faced. Also these days so many artists share the same sound and it’s ANNOYING! Back in the day you could NEVER confuse 50 Cent, Fat Joe, Ludacris, Ja Rule, DMX, The Game, Jay-Z, Fabolous, Eminem, Busta Rhymes, etc because they had such iconic and identifiable sounds. Nowadays people find a sound and jump on the wave, which kills creativity and individual identity. Part of why I struggle to describe who I sound like or what my sound is like is because I sound like myself, and I love that about myself. I wish other artists would do the same.

One last thing we should know about you?

No matter what I just want to express how much love and gratitude I have for each and every person who genuinely likes me and my music. Of course I’ve got big dreams but it all starts from the ground up and I want everyone to know my appreciation runs deep for you if you take even a fraction of your time to come rock with me. From the bottom of my heart, thank you and I hope you look forward to this journey we’re going on.

Thank you!

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