Jōviky – 91 Movement [Interview]

What is your creative process like? And Which song of your latest work is your favorite?

My creative process is kind of all over the place. I often draw from emotion or memories first and I create in a non-linear almost collage like fashion putting the music, sound design, lyrics and melodies together. I liken my creative process to post-postmodern art.

My favorite song tends to change every few days. At the moment, ‘Ravens Pt. 1” is the one. The vibe is hard to describe but it’s kind of like a poem writing a poem about itself.

Which is your most personal and honest lyric?

In the first track off of my EP. 91 Movement, there is the lyric “Black boys don’t cry.” This lyric and the song, in general, address the reality that many Black men are taught not to be vulnerable or show any weakness, in order to survive. This takes a toll on our mental health. With this song, I wanted to bring awareness to this issue and advocate for mental health awareness, specifically for Black men.

What would be your dream performance venue?

My dream venue would probably be Coachella (Sahara Tent). The lighting and visual capabilities are amazing and the vibe is always dope. Second choice would be The Gorge Amphitheatre in Washington State. I performed there a long time ago and it was magical. It would be sick to do a set in that environment as the sun goes down.

What would you be doing right now, if it wasn’t for your music career?

I would probably own a little taco stand and bar somewhere on a tropical beach and feed folks during the day and throw crazy dance parties at night.

Do you have an artist that you would describe as a hidden gem that we should know about?

Morgan Clae is amazing! Her music is pure, honest and cinematic. One of my favorite tracks of hers is called “Stay” Check her out!

What is the most useless talent you have?

This for sure is one of the top 10 weirdest questions I’ve ever been asked. I’m pretty good at wiggling my eyebrows. However, I think it’s useful in making my friends laugh or annoying people.

One last thing we should know about you?

I love cats. Periodt! Also, my first mixtape is dropping at the end of March on Soundcloud and a few other platforms. Get into it. 🙂

Thank you!

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Jōviky – Yeah, No [Interview]

Describe your sound in three words

Experimental, Poetic, Cinematic

Tell us a few things about your new single “Yeah, No”

“Yeah, No” sonically illustrates the feeling of existential dread and the thoughts that are sometimes hard to forget when life keeps repeating itself and it seems like we are just powerless beings floating around in space. The entire song is written from 2 perspectives of thought and almost every lyric is a double or triple entendre. I intentionally recorded and mixed the vocals to sound as if they are my internal thoughts being transferred through the music.

Your music has an experimental tone. Should music as a form of art always challenge the listener?

I honestly think music should be and can be anything. There is space in the world for all types of music, for all types of occasions. I personally enjoy music that challenges me. I get excited when I hear something new that sounds innovative and unique, especially when it’s anchored in emotion or storytelling. I do realize my music is on the experimental side and I hope the listener can stretch their ear and take a moment to vibe with something different.

How many beats do you listen to before you end up using one? Who is your favorite producer?

I actually produce most of my own music so far. I’m an indie DIY artist and I really enjoy exploring vibes and creating music that has an artful and cinematic quality to it. Those are usually the type of beats that inspire me. That being said, I work with a couple other producers and when they send beats I often don’t spend that much time at all finding the right one. When I feel it, the vibe hits me right away and I immediately start writing.

My favorite producer of all time is probably Quincy Jones. I’m also a huge fan of Pharrell, Flying Lotus, Jon Brion and Trent Reznor.

What would you change in the music industry?

The music industry has its pros and cons and its ups and downs. I would probably change the concept that artists have to subscribe to industry standards to be relevant and successful. Just make music that you like and that comes from a real place.

What was the best film you have watched during the quarantine?

Oh man, that’s a tough one. I watched this movie at the beginning of quarantine titled “Luce” that stars Octavia Spencer and a great young actor, Kelvin Harrison Jr. The film is a powerful and timely story and it shows another side of race-relations in the United States, that I think a lot of people are unaware of. The movie touches on specific ideas of privilege and the model minority myth in America and how stereotypes can be extremely damaging to a person and a community if left unchecked.

Any future plans?

I have an EP dropping at the end of December. With this project, I’m exploring a lot of the same themes in “Yeah, No” I’m excited for people to hear my music in a broader context. This EP is a cinematic, 6-track journey through the mind of Jōviky.

Thank you!

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