Jōviky – Feeling Is [Interview]

Tell us a few things about your new song “Feeling Is”.

. “Feeling Is” is literally me grappling with a bunch of intense mixed emotions and trying to make some sort of sense out of it all.

What does hip hop symbolize in your opinion?

In its purest artistic form, Hip hop symbolizes the voices of those forgotten or misrepresented by society at large. I believe the music and the culture itself breathes new life into the world and reminds us all, no matter our background or socioeconomic status that we have something to offer that’s worth paying attention to.

Do you like the idea of collaborating? Is songwriting a lonely process?

I love the idea of collaborating. In 2022, my goal is to collaborate with more artists and producers and build community. I believe songwriting can be lonely but that is kind of the beauty of the process. Delving into one’s own psyche and letting yourself be vulnerable is crucial to creating something heartfelt and meaningful.

What is the first album you remember hearing as a child?

My Mom loves Motown and classic soul music. I remember riding in the car and listening to “Just My Imagination” by the Temptations and “Baby Love” by the Supremes. Those are fond memories and that music still resonates with me today.

What is the biggest challenge you have faced as an artist so far?

. Jōviky’s biggest challenge has been finding the strength and courage to be unapologetic about the marketing and promotion of myself and my music. I’m just a laid back chill person and I don’t really enjoy talking about myself or bragging about my accomplishments. I recently watched the Kanye documentary on Netflix and was inspired by how focused Kanye is/was on getting people to listen to and understand his music. I’m trying to be more like that but it’s hard for me…

In which state of mind do you imagine people might listen to your music?

I don’t know the exact state of mind, but I want people to feel and be in touch with their emotions when they listen to my music. Music and art in general is a conduit for emotion and I just want to help people to get in touch with that side of themselves.

What is the most trouble you’ve ever gotten into?

Whoa! This is an interesting question… I set my desk on fire when I was in 1st grade. It was completely an accident and also a very long story. But I got in major trouble for that. Don’t worry, I’m not a pyromaniac or anything. At least I don’t think I am… 😉

Thank you!

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Instagram

Jōviky – Love In Montana [Interview]

Tell us a few things about your new song “Love In Montana”. What is the story behind it?

“Love in Montana” loosely depicts an amazing trip I had to Missoula, Montana where I had the time of my life for a few short days! The vibe of that town is so chill and the people really have a thirst for life. I highly recommend visiting if you can. You’ll have the time of your life!

How would you describe your musical progress over time?

I just started releasing music in 2020 and over this short amount of time my music has changed a lot. I started doing more experimental and avant garde tracks and lately I’ve dabbled in slightly more commercial sounds. I truly love it all and I’m excited to continue this journey.

What first got you into music?

I got into music because I needed an outlet to grow as an artist but also share my experiences with the world. In the past, my creative practice was mostly focused on the visual and performing arts. Music gives me a platform to express myself in ways that I find cathartic but also uplifting. My goal is to share these feelings and discoveries with my audience and hopefully inspire them.

Favourite album of the past decade?

That’s a tough question. There are so many amazing albums that I still have on repeat. But if I had to pick one, I’m going with Frank Ocean “Channel Orange.” The album is damn near perfect and each song has an emotional core that transports you to another world. Frank seems to be able to craft entire movies with his songwriting and I’m just in awe of his talent and overall creativity.

Is Spotify the music industry’s new Gatekeepers?

Short answer, NO. I think the people are the new gatekeepers. It’s interesting to note, if you compare an artist’s catalog between streaming platforms, you’ll notice that the most popular songs of any particular artist are often much different on each platform. You can make a lot of conclusions from that info but for me it just means artists shouldn’t take the data from any of these platforms at face value. Just like you shouldn’t believe a song or live performance will always hit in different parts of the world.

When not writing music, how do you spend your time?

Right now, I’ve been watching a lot of NFL. I’m a part of this Fantasy Football League and it’s a lot of fun and takes my mind off of things. Other than that, I like to go out and check out local LA bands.

What would you say is your biggest vice?

Lately my biggest vice has been social media. It’s a necessity for me to be on these apps trying to grow my following and engaging with the people that like my music but oftentimes it doesn’t leave a lot of room for just living and spending time with my thoughts. I’ve been trying to find a balance but it’s rough, especially when I know how important these apps are to furthering my music career. I take it day-by-day though. That being said, follow me @JovikyJames on Instagram and Twitter. 😉

Thank you!

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Instagram

Jōviky – 91 Movement [Interview]

What is your creative process like? And Which song of your latest work is your favorite?

My creative process is kind of all over the place. I often draw from emotion or memories first and I create in a non-linear almost collage like fashion putting the music, sound design, lyrics and melodies together. I liken my creative process to post-postmodern art.

My favorite song tends to change every few days. At the moment, ‘Ravens Pt. 1” is the one. The vibe is hard to describe but it’s kind of like a poem writing a poem about itself.

Which is your most personal and honest lyric?

In the first track off of my EP. 91 Movement, there is the lyric “Black boys don’t cry.” This lyric and the song, in general, address the reality that many Black men are taught not to be vulnerable or show any weakness, in order to survive. This takes a toll on our mental health. With this song, I wanted to bring awareness to this issue and advocate for mental health awareness, specifically for Black men.

What would be your dream performance venue?

My dream venue would probably be Coachella (Sahara Tent). The lighting and visual capabilities are amazing and the vibe is always dope. Second choice would be The Gorge Amphitheatre in Washington State. I performed there a long time ago and it was magical. It would be sick to do a set in that environment as the sun goes down.

What would you be doing right now, if it wasn’t for your music career?

I would probably own a little taco stand and bar somewhere on a tropical beach and feed folks during the day and throw crazy dance parties at night.

Do you have an artist that you would describe as a hidden gem that we should know about?

Morgan Clae is amazing! Her music is pure, honest and cinematic. One of my favorite tracks of hers is called “Stay” Check her out!

What is the most useless talent you have?

This for sure is one of the top 10 weirdest questions I’ve ever been asked. I’m pretty good at wiggling my eyebrows. However, I think it’s useful in making my friends laugh or annoying people.

One last thing we should know about you?

I love cats. Periodt! Also, my first mixtape is dropping at the end of March on Soundcloud and a few other platforms. Get into it. 🙂

Thank you!

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Instagram

Jōviky – Yeah, No [Interview]

Describe your sound in three words

Experimental, Poetic, Cinematic

Tell us a few things about your new single “Yeah, No”

“Yeah, No” sonically illustrates the feeling of existential dread and the thoughts that are sometimes hard to forget when life keeps repeating itself and it seems like we are just powerless beings floating around in space. The entire song is written from 2 perspectives of thought and almost every lyric is a double or triple entendre. I intentionally recorded and mixed the vocals to sound as if they are my internal thoughts being transferred through the music.

Your music has an experimental tone. Should music as a form of art always challenge the listener?

I honestly think music should be and can be anything. There is space in the world for all types of music, for all types of occasions. I personally enjoy music that challenges me. I get excited when I hear something new that sounds innovative and unique, especially when it’s anchored in emotion or storytelling. I do realize my music is on the experimental side and I hope the listener can stretch their ear and take a moment to vibe with something different.

How many beats do you listen to before you end up using one? Who is your favorite producer?

I actually produce most of my own music so far. I’m an indie DIY artist and I really enjoy exploring vibes and creating music that has an artful and cinematic quality to it. Those are usually the type of beats that inspire me. That being said, I work with a couple other producers and when they send beats I often don’t spend that much time at all finding the right one. When I feel it, the vibe hits me right away and I immediately start writing.

My favorite producer of all time is probably Quincy Jones. I’m also a huge fan of Pharrell, Flying Lotus, Jon Brion and Trent Reznor.

What would you change in the music industry?

The music industry has its pros and cons and its ups and downs. I would probably change the concept that artists have to subscribe to industry standards to be relevant and successful. Just make music that you like and that comes from a real place.

What was the best film you have watched during the quarantine?

Oh man, that’s a tough one. I watched this movie at the beginning of quarantine titled “Luce” that stars Octavia Spencer and a great young actor, Kelvin Harrison Jr. The film is a powerful and timely story and it shows another side of race-relations in the United States, that I think a lot of people are unaware of. The movie touches on specific ideas of privilege and the model minority myth in America and how stereotypes can be extremely damaging to a person and a community if left unchecked.

Any future plans?

I have an EP dropping at the end of December. With this project, I’m exploring a lot of the same themes in “Yeah, No” I’m excited for people to hear my music in a broader context. This EP is a cinematic, 6-track journey through the mind of Jōviky.

Thank you!

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Soundcloud/Instagram