Tell us a few things about your new song “Love In Montana”. What is the story behind it?
“Love in Montana” loosely depicts an amazing trip I had to Missoula, Montana where I had the time of my life for a few short days! The vibe of that town is so chill and the people really have a thirst for life. I highly recommend visiting if you can. You’ll have the time of your life!
How would you describe your musical progress over time?
I just started releasing music in 2020 and over this short amount of time my music has changed a lot. I started doing more experimental and avant garde tracks and lately I’ve dabbled in slightly more commercial sounds. I truly love it all and I’m excited to continue this journey.
What first got you into music?
I got into music because I needed an outlet to grow as an artist but also share my experiences with the world. In the past, my creative practice was mostly focused on the visual and performing arts. Music gives me a platform to express myself in ways that I find cathartic but also uplifting. My goal is to share these feelings and discoveries with my audience and hopefully inspire them.
Favourite album of the past decade?
That’s a tough question. There are so many amazing albums that I still have on repeat. But if I had to pick one, I’m going with Frank Ocean “Channel Orange.” The album is damn near perfect and each song has an emotional core that transports you to another world. Frank seems to be able to craft entire movies with his songwriting and I’m just in awe of his talent and overall creativity.
Is Spotify the music industry’s new Gatekeepers?
Short answer, NO. I think the people are the new gatekeepers. It’s interesting to note, if you compare an artist’s catalog between streaming platforms, you’ll notice that the most popular songs of any particular artist are often much different on each platform. You can make a lot of conclusions from that info but for me it just means artists shouldn’t take the data from any of these platforms at face value. Just like you shouldn’t believe a song or live performance will always hit in different parts of the world.
When not writing music, how do you spend your time?
Right now, I’ve been watching a lot of NFL. I’m a part of this Fantasy Football League and it’s a lot of fun and takes my mind off of things. Other than that, I like to go out and check out local LA bands.
What would you say is your biggest vice?
Lately my biggest vice has been social media. It’s a necessity for me to be on these apps trying to grow my following and engaging with the people that like my music but oftentimes it doesn’t leave a lot of room for just living and spending time with my thoughts. I’ve been trying to find a balance but it’s rough, especially when I know how important these apps are to furthering my music career. I take it day-by-day though. That being said, follow me @JovikyJames on Instagram and Twitter. 😉