The Fitness, ELMNT, L.O.T. – ADULTES [Interview]

Describe your sound in three words

Raw, Conscious, Provocative

From a jam to a released project. Tell us a few things about your creative process.

Creativity first, I always make sure the vibes are right.. I watch alot of documentaries, read to build up my creative ideas, and depending on the sound, I’ll reach out to specific producers and musicians to work alongside in the creation process. Writing is usually intimate for me, I do that on my own, for the choruses, I’ll bring in a vocalist or just run the idea in the moment at the studio.

Once we have the jams panned out, we’ll select the bodies of work we want to refine, & usually if I can visualize a music video or artwork right away, I know the message of the record was invoked.

I distribute my own projects, however, I do reach out to other labels from time to time to assist in the distribution and marketing, usually when I’m trying to grow in a new marketplace. After that, it’s all about pushing the music to the people.

Do you have a favorite track of your album?

Probably ‘Funny How It Changes’.

Best Hip Hop album ever?


Do you have an artist that you would describe as a hidden gem that we should know about?

Benjamin A.D from South London. One of the coldest out, easily.

What would you change in the music industry?

I would take away the right to own an artists masters outright. It’s old, that ish needs to go!

Any future plans?

Continue making music meant to evoke positive change, pushing the envelope, and elevating culture and my fellow creatives.
Thanks for the chat !

Thank you!

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