Describe your sound in 3 words:
DUM: Diverse, Upbeat, Moody
This “magnetism that brings two people together emotionally, mentally…and physically”. Is it common in real life? Tell us a few things about your new song.
It’s common in real life if you meet someone you’re truly attracted to. It’s an inexplicable pull towards them, without rhyme or reason, instinctual.
I wrote “Quick Quick Slow” to be a late night, danceable club song that emphasizes passion and the expression of attraction between two people, whether they’ve just met or have known each other for a long time.
Which is your most personal and honest lyric?
“I’ve always been the type that wants to make good things last…” because it applies to everything else in life too.
Favourite album of the past year?
“Wild and Peaceful” by Kool & the Gang…because it’s timeless to me.
What would you change in the music industry?
I would increase royalty earnings from streaming services.
I’d also change the perpetuation of the belief that musical production is of little monetary value. In the US, 7 million streams = $22,000, which means even if you’re famous you’d be lucky to make minimum wage.
I’d change the corporate mentality that music is expendable, only to be consumed and tossed away.
I’d help to create a partnership between artists and music lovers so that their money actually goes to the artist too, not just to the streaming service they’re using.
There’s so much more, but that’s a pretty good start.
When not writing music, how do you spend your time?
I stream on Twitch (clifford_music), make TikToks (@clifford.music), workout (boxing and calisthenics mostly), cook (homemade pizzas, breads, Za’atar Chicken, Ragu, are a few of my favs) and daydreaming.