FiDA – This Love (feat. Dewaan) [Interview]

Describe your sound in 3 words

Futuristic, Eccentric, Witchcraft

This Love blends an upbeat groove with very interestingly manipulated vocals. Tell us a few things about it. What is the main idea behind it?

‘This Love’ came to fruition last December, during one of my general production sessions. The instrumental combined Electronic R&B with Pakistani-inspired percussion, which introduced the idea of incorporating my mother tongue of Urdu into the track. Amazingly enough, I met Dewaan around the same time, and he specialised in writing and performing in Urdu. Together we came up with the concept of writing the track as if it was a conversation, and the collaboration allowed me to perform in Urdu for the first time (big thank you to my big brother Dewaan for his support). Influenced by Frank Ocean and Jai Paul, I mixed multiple vocal layers into the final track, and manipulated them as if they were a part of the programmed beat.

What first got you into music?

My Ami (Mum) & Abu (Dad). They played a variety of music during my childhood, ranging from Pakistani classics to the Beatles & Michael Jackson. They also gifted me a PS2 from my birthday, and NBA Street Vol. 2 was my ultimate introduction to music, as it got me into hip-hop and sampling.

Favourite album of the past year?

Probably Vince Staple’s self-titled project, him and Kenny Beats are a disgustingly good duo. My honourable mentions would be ‘From a Birds Eye View’ by Cordae and Baby Keem’s The Melodic Blue.

What would you change in the music industry?

I don’t know enough about the music industry to start suggesting any changes just yet, if everything goes according to plan you can ask me again in a few years haha.

In which state of mind do you imagine people might listen to your music?

Considering past releases, I’d imagine people listen to my stuff when they’re chilling. Upcoming projects will take a slightly darker turn, so I can imagine the state of mind will differ. Still chill though.

When was the last time you danced?

5 minutes ago, I’m always dancing fam.

Thank you!

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